The primary purpose for this free business card would be promoting a free lance
photography company that specializes in cityscapes and night scenes. It's great because the picture of the city at night with the cars, busy
streets, and buildings is just one example of the type of photography the company is best at. It would definitely make viewers want to see more from
the business if that was something they were interested in.
The color contrast between the dark night sky and the lights of the cars and buildings of this business card is what really makes it stand out.
Originally, all photography was monochromatic, or black and white, but photography has come a long way since then. In 1861 the first permanent color
photograph was taken by physicist James Clerk Maxwell. Although black and white photography is still widely used and popular today, mostly because of
low cost and "classic" look it often gives portraits, a lot of time color is a great way to get peoples attention when advertising.
Having a portrait like this one on a free business card is a really efficient way
to get your business to be better known and to market and network yourself.
